NY Attacks Obesity with Ads that are Meant to Shock

Image of hand pouring cola into a glass, cola is turned into fat.

A Glass of thick, yellow human fat, marbled with blood vessels, is NY's latest weapon to fight obesity. "Are You Pouring on the Pounds?" targets the billions of hidden calories which Americans consume each year in sodas and other sugary drinks. It is scheduled to run throughout the New York subway system for 3 months. It's a good thing too because Americans do pour a lot of the fat-promoting fizz, drinking 15 billion gallons of it each year.

New York health officials say the images used in the campaign are intended to be "ugly" and are designed to give people a jolt. Mayor Bloomberg's administration has also forced cafes, restaurants and fast-food outlets to post calorie content information on menus, deployed fruit vendors to poor neighborhoods and given corner shops incentives to sell fresh fruit and vegetables.

Finally a local government is doing something worthwhile, relating nutrition to health . No matter what they do, it can't be shocking enough. Unless you have worked in hospitals yourself, seeing children with cancer and men and women with lost limbs due to diabetes or stroked out and undergoing futile revival attempts while their families are sobbing and screaming in the waiting room, you most likely have separated yourself from the human suffering eating American junk food can cause.

Then when you consider that bad childhood diets create adult cancers, and childhood cancers and even newborn heart defects are primarily related to the pregnant mother's poor diet, you get even more frustrated with our society's self-deception that consuming and feeding junk food and fast food is not criminal.

If I were Attorney General or the Health Commissioner of New York City, I would advertise the fact that junk food kills people. And, I would do something to make nutrient-rich natural foods, like greens, beans and seeds available and affordable to the needy. I would prevent food stamps from being used for junk. I would make Disease Proof Your Child required reading for all government officials.

Just imagine if white flour, sugar and corn syrup were completely out of the American dietary landscape. What would American children eat?

Further reading: http://news.bbc.co.uk/2/hi/americas/8281203.stm

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Comments (5) Read through and enter the discussion with the form at the end
Catherine - October 12, 2009 5:36 PM

Is there any chance I could get a source for the quote? Thanks.

Sally - October 12, 2009 6:59 PM

This is a great ad campaign! Unfortunately people need to be "shocked" to make changes in their lifestyles!

sharon shaw - October 12, 2009 10:49 PM

Once again, Dr. Fuhrman eloquently pulls no punches and reveals the damage that nutritional ignorance can wreak. An ocean of pink ribbons can never replace individual responsibility to choose a healthy, disease-proof life.

Steve - October 13, 2009 12:03 PM

They could just use the actual photos of products like Burger King's Quad Stacker (white bun, 4 patties, 4 cheese slices, topped with bacon), or perhaps Kentucky Fried Chicken's latest (cheese and bacon and sauce, and two breaded fried chicken patties as the bread).

I eat everything, including a bit of beef, but wow, are these products just like legal crack or speed or something?

Regards, Steve

Emily Boller - October 13, 2009 12:08 PM

How about making laws to protect minors like purchasing donuts illegal for minors AND providing donuts to minors illegal?

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