I’m no daredevil, but you start offering cash and it’s a lot easier to get me to do things. Apparently same goes for weight-loss. New research contends people will lose weight for even a little money. Elizabeth Dunbar of the Associated Press has more:
The research published in the September issue of the Journal of Occupational and Environmental Medicine found that cash incentives can be a success even when the payout is as little as $7 for dropping just a few pounds in three months.You’d think a long-healthy life would be incentive enough! Here’s some more ridiculous weight-loss news:
Unlike providing onsite fitness centers or improving offerings in the company cafeteria, cash rewards provide a company with a guaranteed return, the researchers said.
"They really can't be a bad investment because you don't pay people unless they lose weight," said Eric A. Finkelstein, the study's lead author and a health economist at RTI International, a research institute based in nearby Research Triangle Park.
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