The Vegan View of Pixie Vites

Dr. Fuhrman created his children's vitamin's, Pixie-Vites, because he couldn't find any good vitamins for his children to take. They all either had harmful ingredients (like refined sugar, artificial sweeteners, or isolated vitamin A), a poor balance of nutrients, or terrible taste his kids didn't like.

More than two painstaking years, and several formulations later, the Pixie-Vites are on the market with an ingredient list straight from the produce aisle, including:

raspberry juice powder, cherry juice powder, bioflavonoid complex, grape skin extract, hesperidin, rutin, quercetin, pineapple, broccoli, carrots, apple, orange, tomato, brussels sprouts, cauliflower, beet, blueberry, celery, grape, grapefruit, kale, plum, raspberry, spinach, strawberry, watermelon, radish, lemon, lime, cantaloupe, cherry, onion, papaya, peach, pear, leek and yellow pepper

Pixie-Vites are designed to compliment a healthy diet--and so they don't superdose children with things like folate that are readily supplied from fresh fruits and vegetables. And with all those fresh, natural plant-based ingredients, Pixie-Vites are favored by health conscious parents and children.

In the last few days, however, an unfortuate thing happened. A vegan website, the estimable Vegan Lunchbox, discussed Pixie-Vites with the impression that (like Dr. Fuhrman's Gentle Care vitamins) Pixie-Vites are vegan.

As became clear in the comments, in fact they are not, owing to one ingredient that comes from sheep's wool, called cholecalciferol--which is a potent source of Vitamin D.

Jennifer, who runs the blog Vegan Lunchbox, e-mailed Dr. Fuhrman for an explanation. As Dr. Fuhrman explains, the decision came down to nutrition:

The reason why the Vitamin D in Pixie Vites is not vegan and made from wool (please note it is not made by killing animals) is because that form of D is twice as absorbable as the vegan type and many kids do not eat a whole Pixie Vite and only take a small portion of one. I did not want to short change some kid by not supplying them with adequate D, so I let that one non-vegan ingredient slip by (since it is made from a by product of wool manufacturing).

Here is the complete list of ingredients. You can learn a lot more about how these vitamins came to be by listening to the second episode of the DiseaseProof podcast.

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Comments (9) Read through and enter the discussion with the form at the end
Terrin - April 5, 2006 2:32 PM

I guess I just make sure my kids get adequate sun exposure for their Vitamin D, in addition to their fortified soymilk. I would really like to see a vegan version of Pixie Vites because I think everything else in them sounds great! Personally, I don't wish to support the wool industry in any way, not even with a "by product", because I don't agree with many of the practices involved.

Karey - April 6, 2006 1:45 PM

Although Dr. Fuhrman recommends a vegan diet for health reasons, many people are vegans for ethical reasons and read his book and follow his plan to have a healthier vegan diet. It's very unfortunate that the Pixie Vites weren't clearly marked as un-vegan and, further, that there aren't a vegan option. I do not support the wool industry either and would never give such a thing to my child because it goes against my ethical and religious beliefs.

Tara - April 6, 2006 6:32 PM

I completly agree with the comment above mine. Alot of us are vegan because of ethical and religous reasons. Therefore I think it is false advertising to say a product is vegan when it is not. It is also very expensive and when you pay for an over priced item you do expect it to be what it says it is. Im very disappointed.

Terrin - April 6, 2006 11:05 PM

I don't believe the Pixie-Vites were every advertised through this site as being vegan. The adult "Gentle Care' ones specifically say "vegan", but not the Pixie-Vites.

Please Dr. Fuhrman, will you please offer a vegan version of the Pixie-Vites? I would really love to get them for my kids!

Tori - April 7, 2006 12:59 PM

I'm in agreeance with the previous comments... Make a Vegan version, please!

Heather - April 12, 2006 3:26 PM

It sounds like he used common sense and the interest of the child instead of just needing to have a label of 100% vegan placed on his product.

Scott - May 13, 2006 3:42 PM

Sure, D3 is more absorbable than D2, however, it's irrelevant. Taking a D2 suppliement, albeit less absorbable, isn't going to cause a child to become Vitamin D deficient. Taking a bit more D2 will do the job along with enough sunlight.

Pixie-Vites SHOULD be vegan. Dr. Fuhrman, please do what is right on all levels.

Jacqueline Ramsdale - May 14, 2008 2:02 PM

Is there something Dr.Fuhrman recommends as a children's vitamin while the Pixie Vites are temporarily out of stock?

I am at a loss for what to give my daughter and son now?

Thanks so much,
Jacqueline Ramsdale

Jennifer Webb - May 25, 2011 12:50 PM

Disappointed that Pixie Vites contain a wool derivative. A lot of folks interested in such products are ethical vegans. I hope it's a decision that is re-evaluated. :(

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