blogging is hazardous to my health—EEK! Dan Frost has more on this startling revelation:Folks, I’ll admit. I’m just a dingy blogger. I’m not saving lives, I’m not in harms way, or am I? According to this report in The New York Times,
Om Malik’s blog, GigaOm, regularly breaks news about the technology industry. Last week, the journalist turned blogger broke a big story about himself. Mr. Malik, 41, blogged that he had suffered a heart attack on Dec. 28.Sniffle, sniffle. I hope you all appreciate what I’m doing because I don’t know how much longer I’ll be around—no worries—my tongue is firmly in cheek.
“I was able to walk into the hospital for treatment that night and have been recovering here ever since,” Mr. Malik wrote. “With the support of my family and my team, I am on the road to a full recovery. I am going to be O.K.”
His heart attack — and his blogging about it — raises the issue of what happens when a blogger becomes a name brand.
“The trouble with a personal brand is, you’re yoked to a machine,” said Paul Kedrosky, a friend of Mr. Malik’s who runs the Infectious Greed blog. “You feel huge pressure to not just do a lot, but to do a lot with your name on it. You have pressure to not just be the C.E.O., but at the same time to write, and to do it all on a shoestring. Put it all together, and it’s a recipe for stress through the roof.”
Mr. Malik has 12 employees, including a chief operating officer, and editors run some of his blogs, Yet, “It’s his name on the door,” Mr. Kedrosky said. “People want to know what Om Malik thinks. People want to see posts with Om Malik’s byline.”