the Europeon Union wants to tighten the rules on food labeling and advertising. More from the AFP:As obesity rates continue to climb,
The European Commission said Wednesday it was considering tightening food advertising and nutrition labeling rules if companies failed to improve consumer awareness about unhealthy foods.
In a new drive against obesity, EU Health Commissioner Markos Kyprianou said he wanted to "encourage" food companies to provide consumers with full information about the health risks associated with their products.
But if they failed to improve the information available to consumers, he said "we cannot exclude the possibility" of setting tougher advertising and labelling rules on companies.
"What consumers eat is up to them, but they should be able to make informed choices, and have a range of healthy options to choose from," said Kyprianou.