Unhappy Report Card Meals

Whoa boy! This is real bad. A school in Seminole County, Florida promises free HAPPY MEALS for kids who get good grades—egad! ParentDish isn’t too happy about the ADVERTISING ON REPORT CARDS either. Take a look:
In Seminole County, Florida, McDonald's is doing their part to help ensure kids get good grades. They've agreed to give kids a free happy meal if they get good grades. It says so right there on the report card envelope. Wait, what? Yep, you heard that right. McDonald's has arranged to put their ad offering free food for good grades on the envelope the school district uses to send report cards home.

In exchange for putting their ad, complete with a picture of a Happy Meal, on the envelopes, McDonald's paid for the printing of the report cards. Sounds like a fair deal, eh? Actually, it sounds like a great deal for McDonald's -- reaching 27,000 kindergarten through fifth-grade students for next to nothing.
Rewarding little scholars with cancer-food? The parents in this school district should grab pitchforks and torches and storm the principles office. Dr. Fuhrman makes it clear. Food shouldn’t be a reward, especially bad food. From Disease-Proof Your Child:
Children are responsible for deciding how much they eat. If they are in an environmental of healthful foods they will have no problem regulating variety and timing. They can choose what they eat, when they eat, and if they will eat. Don’t use food as a reward or punishment. Don’t offer a treat because the child was good or ate well. Offer healthy treats as part of the normal well-balanced diet.
Buy the kid a toy, take him to the movies, or read her a story, but fast food! Shame on McDonalds for going along with this—oh, wait—its all about the Benjamins, not the little Bens and Bettys.
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Comments (2) Read through and enter the discussion with the form at the end
Jayson - December 11, 2007 3:44 PM

*sigh*...how much more of this til parents get a clue and start doing something about it.

Michael - December 11, 2007 10:43 PM

Sorry Gerry, I have to disagree with you. I believe just about everyone knows McDonalds is unhealthy, they are just too addicted to care enough to stop eating the crap. Long-term thinking just isn't part of the way most people think nowdays. We live in such a society where instant gratification is most important, even if it guarentees long-term negative consequences.

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