Thou Shall Not Peddle Junk to Kids
First Kellogg’s decided to stop marketing junk food to kids, and now, Coca-Cola and General Mills are jumping on the band wagon. These “food” producers announced plans to adopt stricter controls on advertising aimed at young children. Reuters reports:
Some companies have agreed to curb advertising ahead of a Federal Trade Commission hearing on Wednesday that is expected to exert pressure on food and drink makers for more responsible marketing plans as a means to help address childhood obesity problems, the New York Times and Associated Press reported.
The scope of the self-imposed marketing controls vary from company to company, according to the reports.
The U.S. division of McDonalds Corp., for example, said it will advertise only two types of "Happy Meal" to children under 12 -- one with chicken nuggets, apple dippers with caramel dip and low-fat milk, or one with a hamburger, apple dippers and milk, said AP. The meals meet the company's requirement of containing less than 600 calories, and derive no more than 35 percent of calories from fat, and have no more than 35 percent total sugar content.
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