If you're someone who tries to avoid eating a lot of refined sugar, you know how it lurks here, there, and everywhere. Sometimes it seems like everyone just wants you to eat cakes, cookies, and pudding all the time.
Today BoingBoing has news of a shop in Japan that's taking the game to a new level, disguising sugary desserts as fast food:
A shop in Tokyo hopes to overcome the unmasculine stigma attached to consuming sweets in public by cleverly disguising its wares as fast-food burgers and fries. The hope is that men will be willing to be seen eating elaborate cakes if they resemble savory snacks instead.It's popular too... look at them lining up in the photo at the bottom of this page.
The Mamido burger, for instance, which sells for ¥390 ($3.25 at ¥120 to the dollar), is a highlight of the menu. The "bun" is actually a sponge cake, the "patty" inside is chocolate cream, and the "pickles" are kiwis. The deep-fried fish burger, meanwhile, priced at ¥440 ($3.70), features a banana shaped like a fish fillet in sponge cake. It is topped with "tartar sauce," which is actually fresh cream. And the gratin burger, also at ¥440, is a sandwich with a cream cheese and fruit filling.