Television Ads and Junk Food
Get a load of this next report. New research has determined that most of the commercials that kids are exposed too are for junk food. Not a real shocker here. Growing up some of my most vivid T.V. memories are Cinnamon Toast Crunch and McDonalds advertisements—robble, robble! Kevin Freking of the Associated Press reports:
For years, health officials have warned that kids were being inundated with commercials about not-so-healthy foods. Now, researchers have put numbers to those warnings in the largest-ever study of commercials aimed at children.
"The vast majority of the foods that kids see advertised on television today are for products that nutritionists would tell us they need to be eating less of, not more of, if we're going to get a handle on childhood obesity," said Vicky Rideout of the Kaiser Family Foundation, which conducts health research.
Overall, the foundation's researchers monitored 13 television networks. The viewing took place primarily between late May and early September 2005. They saw 2,613 ads featuring food and drinks that targeted children and teens.
Children ages 8-12 see the most food ads on TV — an average of 21 a day, or 7,600 a year. Teenagers see slightly fewer — 17 a day, or about 6,000 a year; and children ages 2-7 see the fewest — 12 a day or 4,400 a year.
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