Splenda: Big Business Protecting its Interests

Personally, I don’t trust artificial sweeteners. If you can drink zero calorie diet beverages and not question what the heck is in them, well, do the world a favor and don’t reproduce. Sorry, but artificial sweeteners are too shrouded in mystery for me to feel comfortable consuming them. Dr. Fuhrman doesn’t think they’re a good idea either. From Eat to Live:
Clearly this is a controversial subject because much of the research documenting the so-called safety of aspartame was financed by the aspartame industry, and a huge amount of political and monetary pressure led to eventual FDA approval. My opinion is that the possible dangers of aspartame are still unknown. Utilizing such artificial products is gambling with your health. Aspartame also exposes us to a methyl ester that may have toxic effects. I recommend playing it safe and sticking to natural foods.


Many health gurus recommend substituting Stevia in place of artificial sweeteners. Stevia is natural and its use is permitted in Japan and other countries. Despite its widespread use, there is a surprising lack of human clinical trials evaluating its safety. Unlike with saccharin, no evidence has been reported that stevioside and its metabolites are carcinogenic. However, animal reports of nephrotoxicity do exist, which suggest that Stevia is likely safer than the other sweeteners, but not entirely without risk.1 The extent of risk is unknown at this time.

Bottom line: try to enjoy your food choices without sweeteners. Fresh fruit and occasionally a little date sugar or ground dates is the safest way to go. I recommend dropping colas, sodas, sweetened teas, and juices. If they don’t contain artificial sweeteners, they are loaded with sugar. Eat unrefined food and drink water. Melons blended with ice cubes make delicious, cooling summer drinks.
So, maybe the jury hasn’t made a definitive decision on the safety of all artificial sweeteners, but remember, where there’s smoke, there’s fire. Apparently the makers of Splenda are buying up domain names like SplendaKills.com, SplendaPoison.com, and SplendaVictims.com. I wonder why? Diet-Blog has more:
Splenda is the brand name for Sucralose - an artificial sweetener created by UK food processing company Tate & Lyle. The product was co-developed in the US by Johnson & Johnson - and is now sold under the umbrella company McNeil Nutritionals.


According the Sustainable is Good blog, Johnson & Johnson, and Tate & Lyle embarked on a two-pronged campaign to stifle any negative press.
  1. Find any negative websites about Splenda, and buy up all similar names. (I checked one site I know of - SplendaSucks.com. This is owned by blogger Joey Goldman. I then checked the site SpendaSucks.net -- and found it was owned by Johnson & Johnson).
  2. Register any domain name they can think of that might be used to write negative information. (see the Sustainable blog for a bigger list).
Isn’t big business grand!
1. Toskulkao, C., et al. 1997. Acute toxicity of stevioside, a natural sweetener, and its metabolite, steviol, in several animal species, Drug Chem. Toxicol. 20 (31): 31-44.
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Comments (2) Read through and enter the discussion with the form at the end
Molly - March 21, 2007 9:42 AM

That's kind of harsh to tell people not to reproduce because they believe the government.

Heidi Will - March 21, 2007 10:50 AM

Years ago, on a whim and out of experimental curisoty, I dumped the diet cola (sweetened with aspertame)I was drinking into one of my houseplants. I wanted to see what would happen. This was at around 6pm. I awoke the following morning at 8am and took a look at it. The entire plant was bone dry, brown, and quite dead. All the life seemed sucked out of it. I expected it to be wilted, or something, but it looked as though it had been dead for ages! My discretionary andsanity issues aside, this kinda makes you think...

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