Coca-Cola and PepsiCo are rolling out brand new lines of “healthy” sodas. Oh I’m serious. These carbonated soft drinks promise to be full of vitamins and minerals—not to mention fairy dust and pixie tears. Andrew Martin of The New York Times has more:My stupidity meter pegged when I read this report. Apparently
A survey by Morgan Stanley found that only 10 percent of consumers interviewed in 2006 considered diet colas a healthy choice, compared with 14 percent in 2003. Furthermore, 30 percent of the consumers who were interviewed last year said that they were reluctant to drink beverages with artificial sweeteners, up from 21 percent in 2004.What do you think? Will America buy into the hype? Personally, I can already see the billboards in Times Square and every other yahoo on the subway smugly sipping one of these concoctions.
Even so, several industry analysts said soft drink makers were smart to experiment with new types of carbonated diet soft drinks to stimulate sales. Besides the vitamin-fortified diet sodas, PepsiCo is introducing Diet Pepsi Max, with increased caffeine and ginseng, and Coca-Cola has started a new marketing campaign for Coke Zero, emphasizing how closely it tastes to Coke Classic.