No More Candy Ads for Kiddies

Posted on February 7, 2007 by Gerald Pugliese
Here’s progress for you. Feeling the heat from TV watchdog groups in Europe and the UK, Masterfoods the producer of Mars and Snickers candies will stop targeting ads to children under the age of twelve. More from BBC News:
Masterfoods will stop advertising in magazines and television programmes intended for children under the age of 12 by the end of the year.


Masterfoods, which also makes Twix and Maltesers, already has a policy of not targeting children under six.

The move comes after TV watchdog Ofcom said it would ban junk food advertising during TV shows aimed at under-16s.
Via Blogging Baby.
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