Disease Proof

Lick My Ad!

Welch’s Grape Juice has gone insane. They’re actually encouraging people to LICK their new advertisement in People magazine—the stupidity is hurting my brain—Jim Foster of Diet Blog doesn’t like it either. Check it out:
Welch's Grape Juice has somehow been embedded into a full-page advert.


The front of the advertisement shows a huge bottle of the juice, while the back has a strip that peels up and off, with text that reads: "For a TASTY fact, remove & LICK." (via Wall Street Journal.)

Apparently if the sticker has been lifted - then someone else has already run their tongue over the page.

Scented ads are one thing - but saliva on magazines is another thing altogether.
Here's the ad:
Great! Looks like I’m done thumbing through the magazines at the barber shop—eek! In short, ditch the juice. Just eat some darn grapes!
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Comments (2) Read through and enter the discussion with the form at the end
Joey - February 20, 2008 2:08 PM

Everyone knows that Welch's embodies great advertising, remeber their ads involving horribly inarticulate yet cute children drinking juice in an all white room (a la insane asylum)? This seems like the next logical move to establish brand image in a soda dominated market ... gross and dumb.

Gerry Pugliese - February 20, 2008 2:21 PM

Hey Joey-

Nice one, little bro.

Peace.
-Gerry

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