Hypocrisy, thy name is advertising. A new study in the European Journal of Public Health reveals 25.5% of advertisements in 30 popular British magazines are for ready-made meals, soups and sauces, which are full of salt. Another 23% are for high-fat and sugary foods, like ice-cream, chocolate bars, sweets and soft drinks. Only 1.8% of the adverts are for fruits and vegetables. And here’s the kicker, many of these advertisements appear alongside articles with healthy messages; ScienceDaily investigates.
Can’t say I’m shocked! Now, in December, research came out claiming sophisticated marketing campaigns do not acknowledge a drug’s rarer complications and hides any lack of long-term testing, putting people at increased risk of serious side-effects.
As for food advertising, last year Kellogg’s announced it would cut advertisements aimed at young children.
Via That’s Fit.
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