Frito-Lay Has Gone Insane

Sure, we’ve got an obesity epidemic, but, insanity might be just as far-reaching. Apparently Frito-Lay—maker of uber junk food—believes its new products should be classified as health food. From The U.S. Food and Drug Administration:
On January 24, 2007, the FDA received a notification from Frito-Lay, Inc. (Frito-Lay) submitted pursuant to Section 403(r)(3)(C) of the FD&C Act (21 U.S.C. § 343(r)(3)(C)) and regarding a health claim for the relationship between dietary substitution of saturated fat with unsaturated fatty acids (UFAs) and reduced risk of heart disease (the January 24 notification). The 120-day period from the date of submission of the Frito-Lay notification is May 24, 2007. Therefore, after this date, manufacturers may use the claim specified in the notification, as modified by the notifier in a letter to FDA dated May 11, 2007 (The May 11 letter), on the label and in labeling of any food product that meets the eligibility criteria described below, unless or until FDA or a court acts to prohibit the claim.

The following statements from the 1989 NAS report titled Diet and Health: Implications for Reducing Chronic Disease Risk listed in the January 24 notification are considered authoritative statements.
"Clinical and animal studies provide firm evidence that omega-6 polyunsaturated fatty acids when substituted for saturated fatty acids result in a lowering of serum total cholesterol and LDL cholesterol and usually also some lowering of HDL cholesterol levels."

"Clinical studies indicate that substitution of monounsaturated for saturated fatty acids results in a reduction of serum total cholesterol and LDL cholesterol without a reduction in HDL cholesterol."
The claim language proposed by Frito-Lay was modified in the May 11 letter to read as follows:
"Replacing saturated fat with similar amounts of unsaturated fats may reduce the risk of heart disease. To achieve this benefit, total daily calories should not increase."
(via Diet-Blog)
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Comments (1) Read through and enter the discussion with the form at the end
LLouise - May 30, 2007 11:36 AM

Not so insane, really. Even Coca Cola and Pepsi are trying ( Let's give them some credit! Afterall, the disappointment of Redux Beverages,( we need something to perk us up.

Eek! :O

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