Well, rather than evaluating on how horribly unhealthy their products are. Frito-Lay has shifted focus and plans to make their potato chip factory more eco-friendly. Andrew Martin of The New York Times is on it:
Now, Frito-Lay is embarking on an ambitious plan to change the way this factory operates, and in the process, create a new type of snack: the environmentally benign chip.

Its goal is to take the Casa Grande plant off the power grid, or nearly so, and run it almost entirely on renewable fuels and recycled water. Net zero, as the concept is called, has the backing of the highest levels of corporate executives at PepsiCo, the parent company of Frito-Lay.

There are benefits besides the potential energy savings. Like many other large corporations, PepsiCo is striving to establish its green credentials as consumers become more focused on climate change. There are marketing opportunities, too. The company, for example, intends to advertise that its popular SunChips snacks are made using solar energy.
Sounds like subterfuge to me.
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Kirsten - November 16, 2007 10:03 AM

It sounds diabolical to me, as well, but it does highlight some of the many factors that are important in food politics. The bummer of course are all those folks who think "green" means healthy for their bodies, not just the ecology.

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