Burger King’s French fry-shaped apple slices, Dunkin’ Donuts has announced its new healthy “DDSmart” menu; which includes foods like flatbread sandwiches and turkey sausage egg-white sandwiches. More from Lauren Shepard of the Associated Press:
"We just felt it was important to provide some choice in our menu," said Will Kussell, president and chief brand officer.That stuff his healthy? This is a really hard sell, especially since Dunkin Donuts used to hock a doughnut-inspired BREAKFAST CEREAL! It came in two flavors, Chocolate and Glazed Style. Via ioffer.com:
The new menu will be called DDSmart and will include all current and new items that either have 25 percent few calories, sugar, fat or sodium than comparable products or contain ingredients that are "nutritionally beneficial," the company said.
Current products that will join the new sandwiches on the menu include a multigrain bagel and a reduced-fat blueberry muffin.
Kussell said Dunkin' will continue to add products to the menu and is currently developing several new offerings, but would not disclose any details.
Kussell said Canton, Mass.-based Dunkin' Brands Inc. will spend several million dollars marketing the new menu.
A number of restaurants have added better-for-you options to their menus in the past few years to take advantage of a trend toward healthier eating.