Disease Proof

Disney Kicks the Habit

According to the Los Angeles Times, Disney is barring smoking from all Disney-label films. Dawn C. Chmielewski reports:
In the most explicit announcement by a Hollywood studio, Chief Executive Robert A. Iger said Wednesday that the studio would snuff out depictions of smoking in Disney-label films.

It also would discourage lighting up in the more adult fare released by its Touchstone Pictures and its specialty label, Miramax.

"A villain can be bad without smoking," Iger said. "Heroes can be cool without smoking."

Other studios have been quietly wrestling with the same issue of how to deal with a serious health concern while giving directors creative freedom. Universal Pictures has had a policy in place since April aimed at reducing or altogether eliminating smoking depictions in films rated for youths.
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