Kellogg’s, Campbell’s Soup and Kraft Foods are ALL set to unleash new advertising aimed at pushing consumers towards CHEAPER foods; stuff like condensed soup, breakfast cereal and powdered drinks.
Coincidentally, these foods also have VERY high profit-margins. Julie Jargon of The Wall Street Journal reports:
Lower-priced "value" products can also have wide margins because they're cheaper to make. "Food companies will be careful to shift consumers to products that are still high margin," says Robert Moskow, an analyst with Credit Suisse. "Powdered Kool-Aid beverages are one of the most profitable food products in history."
Also Monday, the milk industry will begin running ads touting milk as a bargain. Financial guru Suze Orman will don the familiar milk mustache in a print ad that reads: "Even at today's prices, a glass of milk only costs about a quarter. ..." The ad is a big departure from prior "Got Milk" campaigns that focused on the nutritional value of milk.
A clever to ploy to CASH IN when people are most vulnerable, but PIMPING unhealthy food isn’t exactly socially responsible, and, since when is milk healthy! Junk food, like Rice Krispies and Kool-Aid, are what’s KILLING this country.
For example, New York City has a diabetes epidemic because many citizens have LIMITED access to fruits and vegetables, but easy access to convenience foods! These new ad campaigns will only feed a national health DISASTER, not solve a financial crisis.
Via Veg Blog.