Slashfood relays a claim that the increase in the sale of candy is sign of the recession. Take a look:
Why am I spending more money on candy when I am economizing on just about everything else?I don’t know about candy, but I’m buying a lot of marked down produce.
It's psychological. Consumer Analysts at the Nielsen Co. explain that the candy business is "recession-proof." Besides having the feel-good factor, candy is easily accessible and cheap. Since people are reducing their shopping trips further from home to save gas, they are ending up at drug stores where there's lots of candy. Chocolate bars are probably one of the cheapest foods that seems to fulfill your appetite and simultaneously put a smile on your face. In fact, during the Great Depression, nickel chocolate bars practically served as meals.