Pressured by competition and a falling stock price, Burger is adding “healthier” kid’s meals to their menu; which apparently means Kraft macaroni and cheese and caramel dipping sauce. The Associated Press reports:
"A large part of our customer base is parents with children," said Russ Klein, president of global strategy, marketing and innovation. "As a parent, the challenge is always trying to get the kinds of things you want to but have some dimension of fun."I’d officially like to add this to the pile of stupid food news we’ve dug up over the past couple of days. Like these:
The meal features a 4-ounce serving of Kraft macaroni and cheese, low-fat milk and Fresh Apple Fries, which are uncooked apple slices shaped like French fries and served with low-fat caramel dipping sauce. The price -- $3.49…
…But convincing parents to correlate healthy eating with the home of the Whopper may not so be easy. Burger King has been criticized for not switching to trans-fat-free oil as fast as some of its rivals. It has committed to making the switch in all of its restaurants by the end of the year. Burger King shares fell 14 cents to $26.79.