Burger King Adds Caramel Sauce, Now Healthier?


Pressured by competition and a falling stock price, Burger is adding “healthier” kid’s meals to their menu; which apparently means Kraft macaroni and cheese and caramel dipping sauce. The Associated Press reports:
"A large part of our customer base is parents with children," said Russ Klein, president of global strategy, marketing and innovation. "As a parent, the challenge is always trying to get the kinds of things you want to but have some dimension of fun."

The meal features a 4-ounce serving of Kraft macaroni and cheese, low-fat milk and Fresh Apple Fries, which are uncooked apple slices shaped like French fries and served with low-fat caramel dipping sauce. The price -- $3.49…

…But convincing parents to correlate healthy eating with the home of the Whopper may not so be easy. Burger King has been criticized for not switching to trans-fat-free oil as fast as some of its rivals. It has committed to making the switch in all of its restaurants by the end of the year. Burger King shares fell 14 cents to $26.79.
I’d officially like to add this to the pile of stupid food news we’ve dug up over the past couple of days. Like these:
I’m not sure WHAT you could pair a Whopper up with to make it healthy—maybe a garbage bag so you can throw it away!
Trackbacks (0) Links to blogs that reference this article Trackback URL
Comments (1) Read through and enter the discussion with the form at the end
Shawn Phillips - July 3, 2008 7:56 PM

Another Stupid Human-Food trick. Amazing and insulting.

Yes, mac a cheese (Kraft no less) and caramel dipping sauce for apples, healthy? This is what I'm talking about when I point out "health has no meaning."

For most people, health is literally the absence of disease--not the presence of anything great. This sort of thinking--or non-thinking is going to be the end.

It's time for each of us to take responsibility for our bodies, our minds and our lives. Step up, embrace your strength, now.

Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?