TV: Kids See Junk Food, You Say No!
According to a new report, children are exposed to tons of junk food during Saturday morning television. More from WebMD:
Nine in 10 food ads aimed at kids sell high-fat, high-salt, high-sugar, or low-nutrient foods.“Parents are entrusted with the responsibility of securing the selection of healthy foods for the family,” explains Dr. Fuhrman. Just because they see it on T.V. doesn’t mean you have to buy it—right?
The finding comes from a study of 27.5 hours of children's programs that ran on a single Saturday morning -- May 7, 2005 -- in Washington, D.C. During that time, advertisers inserted more than four hours of ads, half of which marketed food or restaurants to kids.
Ameena Batada, DrPH, of the Center for Science in the Public Interest, and colleagues analyzed the nutritional content of the advertised foods. Restaurant ads were considered to promote unhealthy foods if more than half of the restaurant's children's menu items were high in fats, salt, sugar, or were low in nutrients.
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