food products marketed to children have poor nutritional content. Reuters reports:
The study, done by the University of Calgary, found that nine out of 10 food items provided poor nutritional value because of high levels of sugar, fat or sodium.Now, this may be true, but, isn’t it up to the parents to say, “No. I’m not buying that crap!”
Just under 70 percent of the products - which excluded soft drinks, and confectionary and bakery items - derived a high proportion of their calories from sugar.
One in five had high fat levels, and 17 percent had high sodium levels.
Even so, 62 percent of the products with poor nutritional quality made positive claims on the front of the packaging, amid increasing concerns over childhood obesity.
"Parents may have questions about which packaged foods are good for their children," said lead researcher Charlene Elliott in a statement.
"Yet certain nutritional claims may add to the confusion, as they can mislead people into thinking the whole product is nutritious," she added.