If you have listened to Dr. Fuhrman's podcast on getting children to eat well, then you know that he plays a game with his young son. He says they all get GREEN POWER from kale, spinach, broccoli or whatever green vegetable they're eating. The whole family acts like they are getting terrifed of his formidable green power as the boy eats more and more. Dr. Fuhrman usually ends up leaping over the couch in high some high theater. It's worth a listen.
Seems like the people at the Cartoon Network in Britain have a similar idea. According to Blogging Baby:
Brussels sprouts get a bad rap with British kids, and the Cartoon Network is setting out to change all that with their new Elfy Food program (Elfy = Healthy = Elven, get it?). Every time the heroes eat a different fruit or veggie, they gather another power to help them fight foes like Frank Farter and the grumpy dragon.
You can read all about it in the Daily Mail.