Wallace and Gromit to Promote Health

Short films by the creator of the stop-motion duo Wallace and Gromit are part of a new government program in the United Kingdom to help fight childhood obesity. The first animated advertisement featured primitive man evolving into a sedentary lifestyle and then shocked into exercising by pictures of fat pumping around his body. Estimates claim by 2050, 90% of children in the U.K. will be overweight or obese; Reuters reports.

In the United States farmers previously teamed up with Disney to put stickers of popular characters, like Mickey Mouse, on fruits and vegetables to help encourage young children to eat their veggies. Not sure how that worked out. But it’s certainly better than Scooby Doo on fruit snacks!

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