Disease Proof

Think You Know Your Organics...

Here’s a great find by Diet Blog. Jim Foster passes along the origins of many of your favorite organic food brands. Via Good Magazine:

Better yet, check out Dr. Philip H. Howard’s Organic Industry in motion. The results will shock you. See for yourself:

Now, earlier today my buddy Tara Parker-Pope from Well called Dr. Howard. From her post, When Big Business Eats Organic, here’s a bit:
“These relationships aren’t very apparent,'’ said Philip H. Howard, assistant professor in the department of community agriculture, recreation and resource studies at Michigan State University and the creator of the graphic. “If you look at a product, a lot of times this ownership is not at all noted, even on the Web sites at times.'’

Obviously, there’s nothing inherently wrong with a big company buying an organic brand. But Dr. Howard notes that many consumers seek out organic foods, in part, because they don’t want to buy foods from multinational food companies.

“Often organic consumers are interested in supporting smaller scale farms and food processors,'’ Dr. Howard said. “In the marketing of a lot of these organic brands the firms try to evoke that image of a small pastoral farm.'’
Could this simply be junk food producers trying to CASH in on the organic food trend, or, a sincere effort? You decide.
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Comments (3) Read through and enter the discussion with the form at the end
Louise - March 19, 2008 3:07 PM

"Did the small-scale farms and food processors sell out?" you could ask, instead of are "junk food producers trying to CASH in?" Big deal! So what? "Big business" has to maintain quality, or else lose those niche consumers - not a good business move!

The founders of the little health food companies wouldn't have SOLD OUT to big business if they expected a degradation in quality, I'm sure. So there's nothing to fear.

Gerry Pugliese - March 19, 2008 4:07 PM

Hey Louise-

She is Louise...hear her ROAR! Nice. :)


Sara - March 20, 2008 10:46 AM

Those big businesses lobby to reduce organic standards, to reduce their costs and raise their profit margins. The Organic Consumer Association has a lot of information on this. Whole Foods, for example, supports bills to water down organic standards (sucessfully at that--these lobbies are very powerful). So I disagree, it IS a problem.

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