farmers are turning the tables and teaming with Disney to help encourage kids to eat fruits and veggies. The Associated Press reports:This qualifies as a fighting fire with fire story. We’ve all seen companies use cartoon characters to sell junk-food to children, but now it seems
Mickey Mouse, SpongeBob and the Tasmanian Devil are coming to a produce aisle near you.
The cartoon characters are popping up on fruit and vegetable packaging across the country as growers strike licensing deals with entertainment companies hungry to cultivate positive images among health-conscious parents and kids.
Walt Disney Co., with its overwhelming cartoon capital and cultural clout, is the most significant entry in the produce business.
The entertainment giant is licensing characters to Indianapolis-based produce distributor Imagination Farms LLC, which has deals with 15 large growers across the country to provide fruits and vegetables for the Disney Garden brand.
"We're doing it predominantly because it is the right thing to do, but secondarily because it is the right business to be in," said Harry Dollman, head of food products licensing for Disney.
"Concerns about the right nutrition for kids is not a fad; it's not something that will be overtaken by another trend," he said.