Fruit & Veggies Matter

EMaxHealth is blogging about Utah’s plan to inspire its citizens to eat more fruits and vegetables. Here’s a snippet:
The old 5 A Day has a new look and name. The latest national campaign to promote fruit and veggie consumption sprang to life in Utah this month as Governor Huntsman signed a proclamation declaring September “Fruits & Veggies—More Matters Month.” Fruits & Veggies—More Matters is a simpler, more inspiring initiative that motivates people to simply eat more fruits and veggies.

The brand was launched after the creators, Produce for Better Health Foundation the CDC and other partners found the 15-year-old 5 A Day campaign wasn’t doing what they had hoped.
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