Free Fruit Fridays

Here’s an idea. Want school children to eat more fruit? Give it away for free! The Diabetes Blog explains:
Australia has its own problems with rising obesity and diabetes, and this fiber-loaded funding is more than just good stuff on Fridays. Premier John Brumby stated the Victorian plan is more comprehensive than a UK free fruit program that resulted in limited impact, per a published study last month in the Journal of Epidemiology and Community Health.

Brumby explained Free Fruit Friday is part of a broader strategy, pairing with other programs such as Go For Your Life, another government program touting healthy eating and physical activity. He believes the effort will create behavioral change. Bold statement. I'll be curious to read the program evaluation results down the line. You can't help but like the idea of kids scooping up free fruits and vegetables in schools. The initiative suggests schools purchase locally -- fresher produce and support of the small farmer.
Well, if Aussie kids are anything like American kids, this should work. People love free stuff. Either way, it sure beats a pen.
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