Fallout from the Spinach Crisis

All this talk about contaminated spinach and E. coli has left a lot of consumers wondering if there’s a better way—more specifically—better ways to get their fruits and veggies. As a result many people and businesses are turning away from large farming conglomerates and exploring locally grown fare. Kim Severson of The New York Times digs up the dirt on this blossoming trend:
The idea is to appeal to consumers like Ms. Steineger, who think that food grown regionally or produced by eco-friendly operations is fresher and tastes better. For these consumers, knowing the exact farm where food comes from provides comfort about food safety while also allowing them to connect to their communities.

“I like to call them the Whole Foods moms,” said Dan McGowan, president of Big Bowl, a small chain of casual Chinese and Thai food restaurants owned by the Chicago restaurant company Lettuce Entertain You. “There’s a core of people now who don’t mind paying an extra quarter or 75 cents if they know it’s natural or organic or it’s supporting a local person.”
It’s good to read that more and more people are actually curious about where their food comes from, and aren’t just reciting the standard American answer, “The supermarket.” On that note, what really struck me most about Severson’s article was Earthbound Farms’ involvement in the E. coli recall. Apparently many consumers did not know that Earthbound Farms, which started as a small grower of organic produce, is now part of a 185 grower conglomerate. Amazing how things change. More reason to be mindful of your food’s roots.

Still curious about organic produce, check out this post from late last year: Is Organic Food Safer?
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