Saturday Night Live pokes fun at our drug-oriented culture

In our society, it’s normal to take multiple medications every day. We have accepted a belief-system that medicines are our answer to a better, healthier life, while we eat ourselves into pain, suffering and a premature death. We treat preventable chronic diseases with medications instead of treating their causes. We are offered risky medication for osteoporosis and osteopenia, while proper exercise and Vitamin D sufficiency is ignored. We are bombarded by television commercials advertising the next drug that claims to ‘fix’ us, followed by a long list of potential side effects that we choose to ignore.

At least Saturday Night Live understands. This parody, is a take on the Boniva ad featuring Sally Field. Here we are introduced to Preniva – a drug you can take even if there’s nothing wrong with you!

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Comments (9) Read through and enter the discussion with the form at the end
Emily Boller - May 20, 2010 9:27 AM

What a riot! (I'm still laughing) . . . .and unfortunately it's so true!

StephenMarkTurner - May 20, 2010 10:23 AM

This video is only available in the USA, no idea why NBC won't allow it to be shown in Canada.

I tried several video sites, none of them worked.


Deana Ferreri - May 20, 2010 10:35 AM
StephenMarkTurner - May 20, 2010 11:21 AM

Nope, I get the following message though. Thanks for trying.

"This video is no longer available due to a copyright claim by NBC Universal."


Melissa - May 20, 2010 11:35 AM
Dr W. David Berglund - May 20, 2010 12:16 PM

I would like to thank the writers and the producers and the actors that put the wonderful Boniva parody together. It could have been used as educational material for all the politicians during health care reform. Trillions of dollars are spent on useless and very dangerous drugs. Drug advertisements keep the media in money and who said money can't buy you love?

Thank you for this great web posting of the boniva parody,
Dr. W. David Berglund

Reg Wilkins - May 20, 2010 12:33 PM

This ad would be hilarious if it wasn't so very sad.

Marsi - May 26, 2010 11:12 AM

I work at a mail order pharmacy and I spend 10 hours a day inputting prescriptions. I find it sad and frightening the amount of drugs people are on. I know the more drugs people take the more work I have but I would gladly be unemployeed if even half of these patients could get off their meds! The spoof of Boniva was great, the ads scare people and then there is the list of side effects that sound worse than any disease.

StephenMarkTurner - June 4, 2010 7:54 AM

I now understand why it is not available in Canada. It is the 'digital lock' legislation. Canada is viewed as soft on digital piracy, so sites like hulu and others are simply blocking access to be on the safe side.

Regards, Steve

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