Exercise, Coca-Cola Helps?
When I think Coca-Cola, I think unhealthy beverage, liquid sugar, caffeine addiction, and most vividly—DON’T DRINK—but, ExerciseTV thinks coke is an exercise ally. Diet Blog is on it:
.gif)
Source: Data from the National Soft Drink Association, Beverage World,
published by the Center for Science in the Public Interest (www.cspinet.org).
Coca-Cola’s exercise advocacy sounds like the work of highly paid corporate spin doctors to me. What do you think?
Exercise TV – a video on-demand network that produces workout videos and other training tools is partnering with Coca Cola. In the agreement, numerous brands from Coca-Cola’s portfolio of beverages will be featured through a variety of integration channels.I’m with Diet Blog on this one. When I think about this marriage, I smell bull poop; especially when you consider soft drinks’ role in the obesity boom. Remember this from Soda Surcharge, Will it Work? Take a look:
Coca-Cola continues to make great strides in educating the public about the importance of exercise, and how its broad range of products can benefit health-conscious consumer.Said Jake Steinfeld, founder of ExerciseTV.
Try as I may, it is difficult for me not to be bothered by this marriage.
Coke’s recent introduction of “healthier” beverages to the market notwithstanding, you can never separate the pod from the mother ship. Coca Cola’s core product will always be… Coca Cola. It’s the same as if it were to be sponsored by a fast food chain. After all, fast food chains do sell salads.
Source: Data from the National Soft Drink Association, Beverage World,
published by the Center for Science in the Public Interest (www.cspinet.org).
Coca-Cola’s exercise advocacy sounds like the work of highly paid corporate spin doctors to me. What do you think?
