Danactively Sued
Yeah, I don’t buy the “help strengthen your body’s defenses” with yogurt claims, and, neither do some concerned consumers because they’re suing Dannon over their “probiotic” campaign. Reuters reports:
A proposed class action filed on Wednesday in California accuses The Dannon Co Inc of mounting a massive false advertising campaign to convince consumers to pay more for yogurt containing "probiotic" bacteria because of the products' health benefits.Quite simply, Dr. Fuhrman thinks all this super-yogurt-talk is hogwash. In light of this news, he reminds us to think twice before BUYING into the hype. Take a look:
The lawsuit, filed in a Los Angeles federal court, said Dannon's own studies failed to support its advertised claims that its Activia, Activia Lite and DanActive were "clinically" and "scientifically" "proven" to have health benefits that other yogurts did not.
It seeks reimbursement for all U.S. purchasers of Activia, Activia Lite and DanActive, and demands that Dannon engage in "a corrective advertising campaign."
Dannon spokesman Michael Neuwirth said the company was not aware of the lawsuit but stood by "the claims of our products and the clinical studies which support them."
Dannon Co, a unit of France's Groupe Danone has relied on Activia and DanActive to help boost its U.S. yogurt business.
Consumers should be skeptical and doubt all health claims on food products and supplements in general. Almost every claim is advertising hype, designed to sell products. We have to inspect the scientific research for ourselves with every claim.Personally, I think Dannon must be insane. How can they claim anything about dairy is a miracle-worker? Here’s a frightening snippet of Dr. Fuhrman on dairy:
Fifty years of heavy advertising by an economically powerful industry has shaped the public's perception, illustrating the power of one-sided advertising, but the reality and true health effects is a different story. Besides the link between high-saturated-fat foods (dairy fat) and cancer, there is a body of scientific literature linking the consumption of cow's milk to many other diseases.In the meantime, every time I see a Danactive commercial, I just laugh, laugh, laugh!
