Broccoli Rob encourages kids to give peas a chance

Robert always was active and athletic, but as an adult he began to struggle with an autoimmune condition. He consulted with several physicians, but did not find much relief for his condition. Then Robert read Eat to Live, and began incorporating Dr. Fuhrman’s dietary recommendations into his lifestyle. Switching to a high nutrient diet made all the difference for Robert, who was free of his autoimmune symptoms within six weeks.  

This experience moved Robert to get the message out about good nutrition, especially to children. As a musician, Robert created “The Broccoli Rob Show,” a performance aimed at children which combines several of his passions - music, fitness, nutrition, and martial arts. Broccoli Rob, along with his friends Bruce Leek and Elvis Parsley, performs in schools and encourages children to eat more fruits and vegetables.

Children’s health and development, both physical and mental, are dependent on the beneficial micronutrients contained in natural plant foods. However, very few children eat sufficient fruits and vegetables. By 15-18 months of age, French fries are the most commonly consumed vegetable among children.1 Only about 5-10% of teenagers in the U.S. consume two or more servings of fruit and three or more servings of vegetables per day.2  American children are becoming a generation of “picky eaters” who would choose to live on nothing but cheese, chicken fingers, and soda.

The Broccoli Rob Show attempts to intervene and initiate healthy habits in children at a young age, encouraging kids to eat their vegetables with music and comedy.  

Robert is making a valiant effort to get the word out about healthy eating to kids – he models healthy behaviors in a fun and engaging way that gets kids excited about eating greens. And it’s working – take a look at Broccoli Rob’s video:



1. Fox MK, Pac S, Devaney B, Jankowski L. Feeding infants and toddlers study: What foods are infants and toddlers eating? J Am Diet Assoc. 2004 Jan;104(1 Suppl 1):s22-30.

2. U.S. Centers for Disease Control. State Indicator Report on Fruits and Vegetables, 2009.

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Comments (4) Read through and enter the discussion with the form at the end
Kristi - July 1, 2010 10:21 AM

One of my mottoes at home is:

"Broccoli is a Breakfast Food"

Cindy - July 1, 2010 1:07 PM

Broccoli Rob, you are totally awesome!!! And doing something so important in a brilliantly creative, appealing way.

Michelle - July 1, 2010 5:27 PM

This is terrific! He is an impressive musician in his own right. Check out Robert's website and read his story of how he found Dr. Fuhrman. I put this vid on Facebook.

Johanna - July 1, 2010 6:51 PM

Wow! When's he playing a show for adults?!

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