Not Many Junk Food Commercials Banned

In 2007, countries like Canada and the U.K. banned junk food commercials during kids’ television. It seemed like a good idea, but now a new study in the journal Archives of Disease in Childhood reveals many commercials aren’t actually getting the ban. Researchers analyzed 2,315 adverts from Canada and 1,365 from the U.K., 52% to 61% were for unhealthy food, with 5% to 11% likely to be seen by children, but only 5% of the ads would be prohibited under the ban; via EurekAlert!

Even 5% can’t hurt, because previous research has shown most commercials during kids’ programming are for junk food, with American children being exposed to food of poor nutritional quality, like Honey Smacks cereal, which have as much sugar as a glazed doughnut.

In related news, a recent study found advertisements for unhealthy snack foods, like chocolate bars and ice cream, often appear right next to health articles in health magazines!

Image credit: (A3R) angelrravelor (A3R)

TV Turns Up Asthma Risk in Kids...

To be published in an upcoming issue of Thorax, new research claims children who watch more than two hours of television each day have a higher risk of asthma. The study tracked respiratory function of 3,000 children from birth to 11.5 years of age. Starting at age 3.5, parents were asked to describe their child’s respiratory health and if they manifested any symptoms, such as wheezing, or if they had been diagnosed with asthma. Data revealed only 6% of kids developed asthma, but those watching two or more hours of TV each day were twice as likely have asthma; HealthDay News reports.

Sitting around watching Sponge Bob all day isn’t healthy, especially since previous research has associated obesity with a greater likelihood of asthma, as well as exposure to common household chemicals like cleaning sprays and air fresheners. So get the kids out of the house!

In related news, traffic pollution, specifically polycyclic aromatic hydrocarbons, the byproduct of incomplete gasoline combustion, has been linked to asthma risk in babies.

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Too Much TV Leaves Kids Unfit

SpongeBob and MySpace might be super cool. But new research in the American Journal of Preventive Medicine suggests teenagers who spend more than 2 hours in front of a television or computer each day, had less endurance during a standard running test than their peers. However, the findings do not support the theory that watching television or playing on the computer makes kids out-of-shape, but still, researchers recommend parents set clear rules for computer usage and TV time; Reuters reports.

Television has a nasty reputation. A previous report claims sitting around and watching good TV makes people more likely to overeat, the brain becomes distracted and doesn’t realize it’s over-consuming. And commercials make it worse! On average, children ages 8 to 12 are exposed to 7,600 ads a year, teenagers about 6,000 and little kids, ages 2 to 7, 4,400 commercials a year. Eek!

Go outside kids! You haven’t lived until you’ve spent hours throwing a tennis ball against a wall.