The Chocolate Bar in the Health Food Aisle
The New York Times has a big story in today's business section about a candy bar from Mars that is dressed up with some supplements to allegedly be something we should all eat two of every day to keep our hearts healthy.
I'm not a scientist (or a doctor--as you'll see at the top of the post, this is Henry writing, not Dr. Fuhrman), but I'm just betting that if this product went head to head with something low-tech like apples in long-term trials, the apples would win hands down.
Or, to put it another way, if your primary concern is defeating heart disease, it's hard to imagine what kind of research you'd do to end up with a candy bar, a product that is famously comprised of dairy fat and refined sugar. On the other hand, if your primary concern is selling chocolate bars...
A blog called "Jeff's blog" has some funny perspective on the new product, which is called "CocoaVia."
"Heart disease is the No. 1 killer in the world, and chocolate is the No. 1 favorite ingredient in the world," said Jim Cass, Mars's vice president of marketing. "When you put those two giant macro trends together, we know this is a big idea."
...I can just imagine the boardroom meeting that launched this. 12 suits sitting around looking at different charts. Too bad they didn't try to make a hybrid-SUV with chocolate steering wheels.